How BIMTLY Started: From Frustration to Platform

BIMTLY didn’t start with a pitch deck or a market report.It started with frustration.

Not the abstract kind—but the hands-on, practical kind that comes from working with real products, real documentation, and real tools that don’t quite work together. Whether you’re trying to understand how something is built, configured, installed, or maintained, the information is usually scattered: PDFs here, spreadsheets there, drawings somewhere else, and answers buried in email threads.

That gap between the physical product and its digital explanation has always felt unnecessary.

Over the years, while building complex software platforms, one thing became increasingly clear: the tools we use to design products are powerful, but the tools we use to explain, sell, and support them are outdated. They were never designed to handle complexity in a way that’s visual, interactive, and accessible to everyone—not just engineers.

That’s where BIMTLY comes from.

BIMTLY is built around a simple belief: every physical product should have a clear, interactive digital counterpart. One place where 3D models, configuration options, documentation, and product data come together—and stay connected. Not as separate files or systems, but as a single, living representation of the product.

The goal was never to build “another tool.”It was to remove friction.

To make complex products easier to understand.To reduce back-and-forth in sales and support.To replace static catalogs and manuals with something that actually reflects how products are built and used.

BIMTLY takes lessons from years of building scalable platforms and applies them to a very tangible problem: helping people make sense of physical products in a digital world. It’s designed to be practical, flexible, and grounded in real use—not theory.

This is the foundation we’re building on. And this is just the beginning.